Though internet advertising has increased in the last decade, the effectiveness of using online advertising varies depending on the target customer profile. For example most salaried people are able to use the internet for any length of time and any amount of usage without being questioned or harassed, because of the extreme prejudice of indian intelligence and security person against non salaried persons. On the other hand, small business owners, especially paypal account holders and domain investors find it extremely difficult to use the internet as Indian security and intelligence agency officials are specifically deployed to stalk the paypal account holder and torture at every opportunity causing great pain, memory loss, headache,body ache.
So for salaried people, internet advertising may be effective, but for small business owners and professionals the most effective advertising methods are
Print – newspapers, magazines
TV
Outdoor advertising